Why a logo will do nothing for your business without branding guidelines

Have you ever decided you needed a logo for a new business only to find that it’s hard to find someone respectable that will do a simple logo? Or do you wonder why logos are either so expensive or incredibly cheap with nothing in between? Have you ever wondered what brand guidelines are and why they matter? So, in this month’s blog post, I am going to shed some light on the notions of logo and brand guidelines and why you need to know what this is before you start branding your business. 

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Top things to consider when choosing a business name

Are you starting a new business or thinking of becoming an entrepreneur ? Are you asking yourself questions when it comes to your business name? As an entrepreneur working with other entrepreneurs, I know that having an operating name is one of the first elements that needs to be decided before you can move on to other (more fun) things such as branding and a website. To some it may come easily whilst for others, it might mean lots of headache and a few nights of tossing and turning. I mean, when you don’t have divine inspiration, where do you even start? And how do you know if it’s right? 

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