Top things to consider when choosing a business name

Are you starting a new business or thinking of becoming an entrepreneur ? Are you asking yourself questions when it comes to your business name? As an entrepreneur working with other entrepreneurs, I know that having an operating name is one of the first elements that needs to be decided before you can move on to other (more fun) things such as branding and a website. To some it may come easily whilst for others, it might mean lots of headache and a few nights of tossing and turning. I mean, when you don’t have divine inspiration, where do you even start? And how do you know if it’s right? 

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