Inside my brand design process

In the last few posts, I have spoken at length about the importance of brand and branding vs straight-out logo. If you missed that, have a look at "Why a logo will do nothing for your business without branding guidelines” which goes into detail about the importance of fully pledged branding. Today I want to walk you through the process involved in creating a fully functioning brand. 

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How to pair fonts like a pro

Knowing how to use fonts well can seem so effortless and yet once you try your hand at it a bit, it quickly becomes clear that there is more to it then meets the eye. Indeed knowing how to use the right font at the right time is a sort of delicate art, that when well done looks like it just came out of thin air. Well isn’t that the way with lots of design projects in a way, the successful ones look simple and effortless! Of course there is a bit of science to it - a bit of science and also a bit of flair ! In this post, I give you 8 tips to learn how to pair fonts like a pro!

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